The China-Russia E-Commerce Summit is an international event dedicated
to the growing cross-border market

The purpose of the summit:

PROGRAM

• 9:30

  Introductive remarks on Russian domestic e-commerce market. The cross-border sales market, China-to-Russia segment

  Adrien Henni, Chief Editor, East-West Digital News, will present the key findings of EWDN’s latest report on the China to Russia e-commerce market.

  Kevin Fenn, Chief Executive Officer, Osell.com, will comment on various business models of cross-border sales from China to Russia, and highlight the rapidly developing O2O (online to offline) approach.

  Nikita Kuznetsov, Deputy Director of Development for the Department of Domestic Trade, Ministry of Industry and Trade, will present the Russian government’s vision of the China-Russia e-commerce market. He will elaborate on the measures that have been taken and will be taken to open and regulate this market.

  Victor Xu, President of International Business Group, SVP,  JD.com, will comment on JD’s plans for business development in Russia and cooperation with Russian marketplaces.
  

• 10:15

  Visions of the Future

  The next stage: Russia-to-China e-commerce?

   Ekaterina Barvalina, Ministry of Economic Development,  Department of Foreign Trade, will share the Russian government’s vision of this potential and present a strategy to develop it.

  Alexander Ivanov, President of the National Association of Mail Ordering (NAMO), will present the industry’s consensus on market prospects, and the improvements in the fields of logistics and customs required in order to enable exports from Russia.

  Mark Zavadskiy, General Manager Alibaba Russia, will comment on Alibaba plans to launch export or Russian goods to China.

  David Sneddon, EMEA Export leader at Google EU HQ, will comment on  global export trends and present Google services for companies that are entering in new markets.

  Victor Xu, President of International Business Group, SVP,  JD.com, will share his vision of Russian exports and the potential demand from Chinese consumers.

  Alexey Fedorov,  CEO 220 Volt, will comment on sales of 220 Volt in china, his experience in doing business with Chinese online retailers.

  Alexey Maslov, Ph.D. Professor Head of the School of Asian Studies National Research University – Higher School of Economics, will comment on perspectives of Russian companies in South-East Asia.

  This discussion will be moderated by EWDN chief editor Adrien Henni.

• 11:20

  BREAK 1

  
  
• 11:35

  B2B opportunities

  Mrs Ekaterina Ilvovskaya, Head of marketing B2B-Center.ru, will discuss trends in the B2B e-commerce market.

  Yuriy Nikolaev, Sales director at All.biz will comment on Russian exporters’ perfomance on All.biz, an international B2B marketplace operating in Eastern and Western Europe as well as in Southeast Asia.

  Lepikhov Anton, CHIN-RU, will comment on traditional approach to cooperation with Chinese suppliers.

  Marx Chzan, Co-Founder of Rufavor will comment on the specifics of operation of small and B2B marketplaces delivering goods from China to Russia. He will also elaborate on how to perform quality control of Chinese goods.

  Dmitriy Schuetzle, Managing director VIYM, will elaborate on e-commerce verticals that are attractive for investors in 2015.

  Irina Poddubnaya, Head of online marketing and sales Obuv Rosii, will share her experience in cooperation with Chinese suppliers, comment on recently launched dropshipping project.

   

   

• 12:30 - 13:30

  LUNCH

  
  
• 13:30

  Attracting Russian consumers

  – Addressing consumers’ needs and fears

  – Marketing & sales channels

  – Practical advice to Chinese retailers and manufacturers

  Feodor Virin, Co-founder Data Insight, will present analysis of Russian cross-border online audience, present the portrait of Russian customers of Chinese online retailers; he’ll comment on geographical preferences of Russian online shoppers.

  Alexey Petrovskiy, Chief Analyst, Price.ru (Rambler & Co group), will comment on the latest developments in Russian online market places, and how Rambler&Co sees its position in this market.

  Alexey Nikitin, General Director of iProspect  (Dentsu Aegis Network Russia), will comment on trends in the Russian digital advertising and retail market.

  Eugeniy Marchenkov,  VP of Sales and Marketing at DataLead performance marketing agency will introduce Russian mobile market to audience and show the opportunities of customer acquisition for m-commerce based on successful case study.

  Experts from Russian online retailers and service providers will discuss sales channels and marketing strategies that are efficient during the economic downturn.
  

• 14:30

  BREAK 2

  
  
• 15:00

  Operational aspects of cross-border sales: payments

  Payments: Local vs. international payment methods; Main Russian payment operators and service providers; Advice for achieving successful integration

  Anna Kuzmina, Deputy CCO at Yandex.Money, will comment on the growing flow of e-commerce transactions generated by Russian online consumers buying on Chinese sites.

  Dmitriy Danilenko, Head of Qiwi’s International Money Remmitance and E-commerce Division, will comment on his company’s projects in China.

  Elena Miroshnikova, Commercial director of LifePay, will present lead generating and marketing services that bring to online retailers additional revenue.

  Olga Lonshakova, Business Development Director at PayPal Russia will discuss the specifics of payment tools in cross-border e-commerce.

• 15:45

  Operational aspects of cross-border sales: logistics and delivery

  Shipment: from first to last mile; customs legislation and clearance. Cross-border trade legislation: certification, forbidden goods and IP protection.

  Sergey Malyshev, Deputy General Director of Russian Post, will comment on the postal operator’s plans to facilitate exports from Russia.

  Gennadiy Karpachyov, Deputy general director of IML, will present logistics services of IML for cross border players.

  Sergey Egorov, Commercial director CDEK, will discuss the logistics issues in the China to Russia root.

  Nadezhda Romanova, General Director, Pickpoint, will elaborate on delivery from abroad using pickup points. She will also explain how to increase conversion by improving the interface of a site’s delivery section.

  Alex Vasiliev, International Business Development Director, SPSR Express, will discuss the latest novelties being undertaken in the cross-border market, from the new customs rules to experiments in fields of cash-on-delivery. He will also speak about current and future developments of cross-border exchanges with both Western countries and China.

  Andrey Krylovich, Executive Director, Delivia, will comment on specifics of cross-border delivery and present the Delivia’s servicers in management and control of delivery services.

  Edwin Lukanov, Project Director Ecom and Logistics, Qiwi,  will present the new delivery services of his company dedicated  for cross-border retailers.

  Evgeniy Schepelin, Director of eTraction (a member of Otto Group), will comment on how international brands deliver their goods to Russian online consumers.

  Vladimir Kholyaznikov, General director KupiVip,  will comment on  cross border projects of KupiVip, that bring more than 25% of sales of the company in 2015.

  This discussion will be moderated by e-commerce shipment expert Konstantin Yakunin.

• 16:30

  Networking and cocktail party

  
  

• 10:00

  Chinese suppliers meet Russian online retailers

  Open discussion with key players and experts 

  • An exchange of views on product quality, marketing and CRM issues when working with Russian online consumers
  • The possible role of Russian online retailers in logistics, delivery, and other operations

• 11:15

  Do Chinese online consumers need Russian products?

  Open discussion with key players and experts 

  Industry players and experts from both countries will discuss the potential appeal of Russian products with Chinese online customers, and how to develop such new e-commerce flows.